STYLE STOP: Viva Aviva


Aviva Falk (shown above) is the powerhouse designer behind her eponymous line, Viva Aviva. A transplant from Wisconsin, she arrived in NYC five years ago and quickly made her mark in the fashion industry: in 2008 she interned for Diane von Furstenburg, by Spring 2009 she had launched her own line Viva Aviva, and just three years later she was picked up by ShopBop.

We recently caught up with the fellow Brooklynlite and, true to her free-spirited nature, kept our questions anything but ordinary. Scroll down to hear her responses and see highlights from her latest lookbook, shot by none other than Micol.

What's the most unlikely place from which you've draw inspiration?
AF: Strangely enough, I get a lot of inspiration while riding my bike over the Williamsburg Bridge.  There’s a point where you hit the water and your mind opens up and all of a sudden, the dresses start twirling.

Percentage likelihood of rocking a Canadian Tuxedo?
AF: I like to say that if you always dress for a party, life will always be one--and to that end, I don’t own very many casual clothes. It’s not that I’m politically opposed to the Canadian tuxedo specifically, jeans just so happen to be my arch nemesis in life. So by default, I would say .1%

Describe one your most memorable NYC moments.
AF: Years ago, I was at the premiere of “Bill Cunningham: New York” and I wore a black gown with a cape from my Spring/Summer 2009 collection. It was beautiful: almost full length, covered in 500 silk chiffon roses I’d spent hours hand rolling [you girls remember]. I tied my hair up, wore burgundy lipstick, my highest heels. While I was searching for my seat, I turned around and there was Anna Wintour. We locked eyes. The corners of her mouth turned up. Was it a smile? I can’t go that far… did I have a moment with her? Obviously. Did she with I? I presume it’s one of the many secrets hiding in that brown bob of hers.

How would you describe your personal style in three words?
AF: Fashion. Sensory. Overload.

Tina Fey or Amy Poehler?
AF: Amy Poehler, hands down.

Photography Credit: Micol Cortese


  1. Some pretty amazing things! wow
    Come by soon! Mwah!

  2. Love the shots, love the looks and love the interview :) Great post!


  3. Wonderfully original pictures!

  4. Really digging her collection, especially that navy dress. Gorgeous!

    Sea and Swank

  5. I had never heard of her, and now I'm deeply in love.


  6. Hi sweeties!
    I didn't know her until now but she's amazing!
    Love the grey dress

  7. great pictures!

  8. Amazing pictures, I love the look of mixing graffiti walls with awesome style!!


  9. AMAZING pics - and AMAZING style!
    -Daisy Nguyen from PS BANANAS fashion blog:

  10. Truly amazing designs, I love the top in the first photo!

  11. I love the graffiti and the outfits.. thanks for sharing.
    I followed your blog, so that I can keep you on my list
    I hope you can follow back

  12. Love this interview! So entertaining and well written. And I love her style! Definitely going to look her up now :)

    Xoxo Alison

  13. Wonderful interview, love how it's written!
    XX, (Giveaway worth 100,00)

  14. Super duper CHIC outfits & awesome interview....I love the top of the 2nd picture the most!!


  15. Wow, amazing photos & outfits! Lovin'it!
    Have a nice day! xoxo

  16. Great pictures !!! Love your blog :D

    I follow you now !

    Let's stay in touch ;)))




Thanks for stopping by! I read all of your comments and love hearing from you. xL