Embracing personal style in a fun shoot with Vera Bradley X People Style Watch.
Look 1: Mango studded dress, Suede trench c/o BB Dakota, Nasty Gal hat, French Connection booties, Vera Bradley Leighton backpack // Look 2: H and M tweed skirt, Peasant top (similar here) c/o Denim and Supply RL, Ted and Muffy OTK boots, Vera Bradley Tess quilted crossbody bag // Look 3: Levis wedgie fit jeans, Alder top c/o Likely, Vince Camuto mules, ASOS hat (similar here), Vera Bradley Vivian hobo bag // Shot by Michael Dwornik in Soho for Vera Bradley.
In the words of Marc Jacobs: 'I still appreciate individuality. Style is much more interesting than fashion, really.' So what's the difference between the two?
Fashion, to me, is the clothing itself. The must-have labels. The seasonal trends. The best-sellers as well as the flops. Style is, simply put, what you DO with fashion. How you incorporate it into your life. It's taking things one step further: not just telling you the it-bag of the season, but showing you individual ways to wear it and work it into your existing wardrobe.
The recent derogatory dialogue that's emerged between a few Vogue.com editors and the blogging industry as a whole is indicative of the fashion world's seismic shift from a more 'fashion' focused model, to embracing outside voices and celebrating personal 'style' instead. And to be honest, many of the fashion elite seem to want the industry to return back to its usual state of affairs: one in which they were the gatekeepers for all things fashion and served as the only trusted authority on what we viewed as being fashionable. Only problem is, the public isn't having it.
Nowadays, especially for bloggers and their followings, it's not just about the upcoming trends, or wearing a label head-to-toe, but more about HOW you're wearing things. It's less about the clothes & peacocking, and more about the lifestyle. Say what you will about sponsored content, but bloggers are not being paid in the end to look the same and mimic one another's style. Their partnerships are all about giving their own spin to a brand and taking on fashion in a unique way... one that's clearly embraced by both individuals and institutions like Vogue.com, which routinely publish streetstyle slideshows featuring them.
Take the behind-the-scenes images above from a photoshoot I did with fellow blogger Molly Sheperdson for Vera Bradley x People Style Watch. We're both wearing & modeling the same bag brand, but somehow manage to bring our own aesthetic to the shoot. Mine's a little more downtown & edgy, while hers is much more girly and chic, but in the end we're just letting loose, having fun and hopefully inspiring people along the way to experiment with their style and never take fashion (or life, for that matter) too seriously. Like what you see? Pick up the October issue of People Style Watch to check out the feature (below) in person!